114. Dennis Yu’s Dollar-a-Day Content Strategy to reach an untapped new audience

00:00:00
Welcome, Dennis. So excited to have you on. We're going to get straight into it because this is all about let's give the value, teach people what it is that they need to do to be found, to be discovered, and to actually grow their audience and their brands. And there is no one better in the world, I believe, than you. So I am so excited for this.

00:00:18
Let's get into the four stages of the content factory and if you wouldn't mind, I would love for you to take us back around, like how it is that you actually came up with this. But I very quickly want to get into let's just learn how to do it and why we need to be doing this. I love implementing and teaching from direct example. So I would love to look at cap show and show you real data. Show it's actually working.

00:00:43
Show what is ranking on Google and what isn't and why. And then talk about how using this four stage process works for anyone, especially any kind of service business. Okay, let's do it. This is awesome. I'm going to share my screen here.

00:00:59
And can you see this now? Yep, it's right there. Looks like a great website. Fastest way to create content gets more clients. You've got a lot of podcast episodes.

00:01:08
A lot of these are friends of mine. That's awesome. Yeah. And I can see you've got a lot of authority. Domain rating 42, which comes from these links that come to the site.

00:01:18
So Google is a voting mechanism. So they're looking for trust signals. So what I can see that there's other sites that are linking to you that are talking about you. That's a vote of trust. And anytime you get a review, anytime someone watches the video, anytime someone clicks, like on Facebook, all of these are votes, if you will.

00:01:41
Right? Everything's a vote. Just some votes carry more weight than other votes, which is kind of like what this domain rating is. So it's not like how many followers you have because that's still kind of like a vote, right? So all of this stuff, AI for podcasts, they're linking on your name.

00:01:55
And if I do the same thing on your personal brand, and I see what the links are, then I see that you've been featured here in women and podcasting, right? I see other places that you have been featured or other people that are talking about you. So from Google Standpoint, they're seeing, they're asking like, who's Deirdre, who is cap show? And if people are doing searches, what keywords should you rank for? What makes sense?

00:02:20
Well, they're saying, of course, 800 people a month are searching for cap. Show low keyword difficulty zero. And you're ranking number one on your name. Of course it makes sense. And it's your homepage that's ranking.

00:02:30
This makes sense so far, right? And the next most common thing is people want to know capture pricing. That makes sense. So then it links to your pricing page. Also keyword difficulty of zero.

00:02:41
No one's going to outrank you because it's your own name, right? Yeah. Here. Podcast show notes. Podcast show notes show notes podcast show notes, examples.

00:02:50
So Google say when. When people are looking for examples of how to do show notes for your podcast, you are number 14. You moved up from 16 to 14. In fact, you've been moving up. You see all these greens where you've moved up, you moved up 17 spots on show notes, which is still pretty easy.

00:03:05
It's green. But why do you think, Deirdre, that when people are looking on at like, how do I write show notes for my podcast? Why does Google think that your blog here deserves to rank on that? Is it because of the backlinks, the authority score you mentioned before? That's a good part of it, because that's what Google thinks that you're about.

00:03:23
You've said a lot of stuff about podcasting, and you actually, here's the key point. You actually do the thing you say you do. You actually have real experience. We're doing a podcast right now. You're living and breathing it.

00:03:34
You're not just giving advice on podcasts. So most people using Chatt or whatever their tool is, they would say, hey, write me an article about the ten best tips on how to have a successful podcast. And the AI would go, right, you're actually doing it. Which satisfies Google standards. Eat.

00:03:51
Experience, expertise, authority, trust. You actually show real experience doing the thing that you do. You actually do these things. These best practices. You actually do them.

00:03:59
And so Google can see that you. And this goes back to what you're talking about in your whole three stage thing where teach it, then do it, then kind of like review it. Yes, yes. I'm a big believer in that because we're looking, we're not just talking theoretically. We're looking at your thing.

00:04:13
What are show notes? How to write podcast show notes. Do you see all of these different things? How to create show notes for a podcast? These are all different variations of searches.

00:04:22
There's 70 people searching per month. Podcast best practices. Yes. And by the way, anyone listening to the audio version of this, we're going to have the. So you can see Dennis is sharing his screen right now.

00:04:32
You're going to see this on our YouTube channel. And we'll also. We'll link it in the show notes as well, so you can see exactly what it is that he's pointing to. So let me show you something else. So even though you're.

00:04:40
A lot of you guys are just listening, what we're doing is we're looking at how Deirdre practices what she preaches in her podcast. And so the podcast is a great way to rank on people's names and on the topic that you want to talk about. So she's talking about, you know, repurposing. She's interviewing these other people. Like, Molly Mahoney is a good friend of mine.

00:05:00
So if I look at this and it goes to the episode with Molly, let's say, oh, no, this is. That's a testimonial. Yep. Yeah. But if I.

00:05:09
That's a great idea. I should link to. Yes. Look at this. Watch.

00:05:14
I'm going to do a search for Molly Mahoney, and I'll say cap show. And this is her LinkedIn. Then here's your Facebook showing up. A few weeks ago, we invited the awesome Molly Mahoney. And there's you and her talking.

00:05:26
Right. I did a search on Google for Molly Mahoney, cap show. And so that's great that there's a LinkedIn and there's a facebook. And then here she is, and she's sharing on her instagram that she's so excited to be spending time with you on the podcast. And here's the live.

00:05:40
You know, there's all these. But what. What is obviously missing here, these results. What is missing? Cast itself.

00:05:47
The podcast itself. So cap show itself is not showing. Okay. No, this is here. But it's.

00:05:52
This is the homepage. It's not linking to the actual episode. Interesting. Okay. Yeah, we'll have to look into that.

00:05:57
Yeah. So do you know why this is? I'm not sure. You are not using the four stage content factory. Oh, my gosh.

00:06:05
Now, this is. This is one of those things, like, it's so obvious after the fact. Like, I can't believe we weren't doing this or whatever it is. So this. And I'm guilty of this, too.

00:06:13
So it's not like any of us are, like, immune. We're all guilty. All right. We're all sinners. So this first phase, produce.

00:06:19
So you made a podcast episode with Molly. Podcast episode of me. Squad, cast. You know, whatever. Zoom in.

00:06:27
Person. There's different ways of making content, right? You put it in a Dropbox, Google Drive. There's lots of ways of making content, right? So this is here.

00:06:34
This is what most podcasters do. They're so excited about recording the content and then they do some kind of processing. You know, premiere pro, they have a va, they use descriptors, my favorite tool. There's all these AI tools that will chop up your podcast and that kind of thing. There's.

00:06:48
Agencies will do it all sorts of ways. And cap show, of course, as well to help put it onto different platforms. Yep. Yep. So you can use Cap show and other tools to then put it on these different platforms.

00:07:01
But if we don't put it on the website and have that website link back to the Spotify and Apple podcasts and the YouTube and the Twitter, if we don't link it back, if we don't use the website as the central place to be visible and we rely upon the podcasting channels themselves, we're not going to be google able. So when you do write show notes, I think of it this way. So you take the podcast episode and there's a transcript, the words, but the words need to be massaged into the show notes, right. But then the show notes are not the same as having an article, which is another layer of refinement. So then if we actually publish it into an article as well, now we have multiple forms of the content that can rank because maybe in a podcast episode, there's like two or three key themes and that can be two or three different articles.

00:07:51
But the show notes would be just to the podcast episode, right. So the show notes are not the same as the article, right? Yes. And then dollar a day is when we take a snippet using cap show and publish it in different ways. We can run dollar a day against it.

00:08:08
And I can, I can do it on Facebook, on Twitter, on YouTube, on LinkedIn. But let's say that I have here, let's just do this. Molly Mahoney Cap show podcast. See if I can find it here. Okay.

00:08:22
So here's the Facebook, Twitter. Let's see. I don't know whether I did do a podcast episode, Molly, we've just done so many other things. We did a bootcamp together and stuff. But I am 100% going to get Molly on this podcast now because I.

00:08:33
Just realized she's awesome. She is amazing. I love Molly. Okay. So, yes.

00:08:39
Okay, here. So I'm just going to take this Facebook. So I'm going to go ahead and break my rules. Just because I know you're not supposed to do. I'm going to break a rule here, but I'm going to say this.

00:08:47
I'm making a post here, right? I'm proving by example. Okay, the fabulous. Again, anyone listening to this, Dennis is. He has x open, and he is doing a post right now.

00:08:59
He is literally showing us these. I'm assuming you're showing us the dollar a day ad strategy right now. Okay, cool. Actually. So he's creating a post inside of X.

00:09:08
What is your. I'm. I thought, this is terrible. I'm not big on X, as in, I don't really have a presence on X because we've just decided to focus on Facebook and LinkedIn. That's fine.

00:09:19
But this. The same dollar a day applies on any channel. I just happen. Yes. Twitter happens to be my favorite one to play with right now.

00:09:25
Okay, so try. I think I still have my account, so it should just be Deirdre. D I R. D. R E.

00:09:31
D E. I R. D R E. D R E. Yeah.

00:09:34
T s h I n. S h. I e n I e n. Can't even spell I before e except after D is how. Cap show.

00:09:44
Do you have a cap show? Is that not on Twitter? No, but try my name, Deirdre Shenz. Cause I might have my personal account on. Okay.

00:09:50
See, it's always the mechanical things like this. Am I on there? Is that it? No, I don't see it. Did it come up?

00:09:55
No. Cap show r showing how to rule on podcasts. So then I'm pasting this Facebook link here, this video. Okay. Okay.

00:10:04
And now I just made a tweet, right? And if I look at my profile, you'll see this tweet shows up here, right? Yes. Yep. Okay.

00:10:12
Now, what I can do with dollar a day is, let's say this is, you know, in a podcast, usually there's, like, three or four compelling. Aha. Sorts of points you wanna pull out. And if I do things well, I should rank on that person's name when I write the show notes. But I can also promote this.

00:10:30
And I'm going to spend how much money? A dollar a day. A dollar a day. So here they're trying to make me spend $100 a day, which is ridiculous. And I'm doing a dollar a day to test for a week, so I'm spending $7.

00:10:42
Right. Okay. And then I am choosing follower look alike. So if I look at cap show, this is not the same one, but who's. Who's, like, competitor.

00:10:53
Who's. Who's someone that's in your office, competitor or person who's someone that you follow that's very closely related to cap show. Well, I mean, yeah, you can even use descript, for example, because, like, we have a very similar audience, so we don't do the same thing, but very similar audience. So here's the 24,000 people that follow descript. So now anyone who follows descript can see what we're talking about with capture, and that's.

00:11:15
That's relevant. And people would see this not as an ad, but as a recommendation. Right. Okay. And now if I put in descript, now, it's.

00:11:25
It's looking at all these other sorts of tools that are related to this agent copy a. So I could choose any of these auto AI. You want to transcribe the thing. Right. All these things are here because it's doing a lookalike.

00:11:35
People that are like descript also do this other stuff. And then I choose the tweet that I just made. I know twitter makes it hard to see, but here's this one, right? Yeah. Now I'm done.

00:11:45
Now I've made a dollar a day ad targeting fans of descript to see a particular tweet that I just made, and boom, there it is. Wow. Now, let's recap. So people understand, in the four stage content factory, most podcasters are so caught up in the technology and the scheduling and whatever that it's just hard enough to even produce the podcast, right? Yes.

00:12:06
In phase one, then using cap show or descript or a VA or whatever to process it, it can then live in many places. I think everyone understands that. Right. But what they don't understand is, is that several things, a, you still should write an article about that podcast episode, which the show notes is not the same thing as an article. Right.

00:12:26
And that article will rank on that guest's name if you do it right. It's rank on your name, too. And then when you say. Sorry, Dennis. When you say article, do you mean kind of like a blog post?

00:12:36
A blog post? Is an article the same thing? Yep. Great. Okay.

00:12:39
Awesome. Yep. So now you've. You've taken it and you've posted it to multiple places, multiple podcast platforms, multiple social medias, your website. Right.

00:12:49
Everyone understands that. Right? That's. Yes. What people define as repurposing.

00:12:53
But then here's the thing. And if you make it to phase three, which most people don't, but then you got to go to phase four, which is if it's on Facebook and LinkedIn and the website and Twitter, and wherever it is, you can boost it for a dollar a day to the exact audience that you want. People who have a certain job title, people who use a related tool, people who are members of a certain association or read a magazine or follow this particular person who needs to see this content. So I'm basically overriding the newsfeed of Facebook or LinkedIn or TikTok. I'm thinking, like, who should?

00:13:27
I'm trying to force it into the newsfeed. Not in like a bad way, but, yeah, if you look at these boosts that I've done, check this out. So this just launched, so it's not gotten any impressions or whatnot. But you can see here that I've done all these different posts, spent a few thousand dollars. And what I'm looking for is the engagement rate.

00:13:44
You see the. Sorry for the people that are listening, but over here, you see this last column here for engagement rate. Yep. What is the typical engagement rate when you run an ad? Like, what percent of people click on it?

00:13:53
Oh, my gosh. It's been so long since I've run ads. So not very much. Yeah, like 0.1%. Terrible.

00:14:01
And if you get 1%, that's usually pretty good for ads. So here's 2%, 1%, 2%, 4.8%, 25%. Wow. Okay. And it's not just because it was like, out of four, I got one click, right?

00:14:15
And here's like 2%, 4%, 0.1%, 1%, 18%. So why. How am I able to all of a sudden get, like 18% or 20% or whatever it is? It's because my targeting is exactly in line. So if you're a podcaster.

00:14:27
So I interview John Jonas, who's the founder of Onlinejobs. Ph on. How do you hire va? And then I target John Jonas. So people who are followers of John Jonas see a thumbnail of me and John Jonas.

00:14:40
How relevant is that? It's super relevant. So, of course, I'm going to get a 25% click through rate, right? Yes. Any guests that you interview, if they're big enough, and I like to interview people who are, you know, when you, when you're getting started, maybe you interview, like, random people, but at a certain point, you start to interview people who are well known, they have an audience.

00:14:59
And so when you target that audience, they want to consume. Like, I've made videos with Grant Cardone, so I target grant Cardone or me and Jake Paul or me. And, you know, whatever it is, so it just. And if the podcast was good, and you're a good podcast host and you ask good questions and it was like a good episode. Then of course people are going to want to click on it and they watch the video and they click through to go to your website and they sign up for your programs or put in their email address or do whatever it is.

00:15:26
You don't even have to sell anything. But just if people are spending time engaging on your content. Do you think, Deirdre, that Google sees that and uses that as a signal? 100%? Then why don't we boost posts to generate more signal?

00:15:37
That is genius. And then I asked quality at Google, he won't say it on record because they googled his. But do you think that podcast episodes with me and so and so, I have, I have all the stuff of me interviewing so and so or being on other people's podcasts. If I run ads against it and that drives real engagement, does the fact that it's being paid hurt me in any way? In other words, can I use ads to impact my SEO?

00:16:03
And the answer is yes. Wow. If you think about it, it really makes sense because I'm not using it as an ad. So here's something that I posted 10 hours ago. You can see on Facebook and 161 people, including people who are well known, look at the, look at the people who are engaging.

00:16:20
These are people who are well known in the world of digital marketing. It wasn't just that I got, you know, a thousand likes from the Philippines. Okay? Yeah. These are people who are, who are authoritative in this space.

00:16:29
And if you look at the comments, the comments are quality. So Google takes this into account. Facebook takes this into account. If you boost here in stage four of the content factory appropriately, and it drives real engagement, meaningful engagement from people that are respected in your industry. Of course that's going to help your SEO.

00:16:48
Of course that's going to help on social. So you can use ads, you can use social media content that you boost to impact your SEO. How's that? And they get a knowledge panel, right? Look, actually, genius, if you look, if.

00:17:02
You look me up, you see this, all these colored boxes, this is called a knowledge panel. And I'd ask you, where does my knowledge panel? And so you can see there's all this other stuff here. I'm like Neil Patel and Mari Smith and all these other people. There's all this information, the books, people also ask videos, all this stuff, right?

00:17:17
All this information about me, which you as a podcaster should have, but most of you don't. Look, I'm 49 years old. I'm the best selling author of this book. There's all like, you see, isn't it more authoritative? Because people are going to look you up, right?

00:17:28
They're going to look up your guests. And if this pops up, isn't this better? It's called a knowledge panel. Yeah. If you are a podcast host, you should be able to trigger a knowledge panel like this.

00:17:38
And the way you do it is you take the episodes of you and your guests, produce the show notes or whatnot, and then boost for a dollar a day against those guests, against the company they work at, against the associations and conferences that you speak at or they speak at to build your authority. If you actually did a good job in that podcast. The biggest issue I see with podcasts is that they don't get any visibility. Cause they just expect the stuff to, you know, to go out there and be seen by millions and just doesn't happen like that. You're not Joe Rogan, you know?

00:18:06
No. Okay. This is Jean. I want to, I want to backtrack a little bit because I want to, I want to really break this down. So what is your advice around?

00:18:14
Most people have a weekly podcast. So when they drop the weekly podcast, is there a certain sequence that we, in terms of, from a timing perspective that we need to follow? So let's say they publish a podcast on Tuesday. Would you say it is best practice to do a post on the Tuesday and then to boost it straight away? Or would you say, look, give it a little bit of time and then, you know, do the post and boost it?

00:18:38
What's your advice around the timing of how to actually implement this strategy? Well, if you are a big podcaster with the big audience, then timing matters even more because people come to expect that every Tuesday morning and, you know, they expect the whole flow, kind of like you have to send out emails regularly, otherwise the list goes stale. This is the same thing, right? People expect the distribution. You're a newspaper channel, you're a youtuber.

00:19:01
You have to publish. Every Thursday is when the new episode comes out. So yes, that's true. And if that's true, if you're a big channel and you are publishing at that frequency, then you should also boost at that same frequency. Now people will ask, well, do I boost it right away?

00:19:16
Because if I do, that cannibalizes my organic a little bit. Like if Im getting it organically on Facebook, why would I boost it too? Because then Im eating what I would have gotten for free a little bit but heres the thing about paid and this dollar a day strategy, which is a huge sigh of relief for me. You dont have to boost right away. You can wait months.

00:19:34
And I discovered this by accident because I've hired a ton of virtual assistants from the Philippines and Pakistan and for various reasons, a lot of people are just not very reliable or they don't do the thing when it's supposed to be done and it might be months till we get around to doing it. And I'm thinking, yeah, but that episode came out last year. But if it's still relevant and it's not based on this one thing that happened, that's no longer relevant, or this one sale or this one product launch, which isn't relevant anymore. If it's people telling stories and it's evergreen, which is what real podcasts should be, you know, then we discovered by accident, I've taken posts that were ten years old and boosted them. Like, I told stories about how I started as an engineer at Capsho.

00:20:14
As a search engine engineer and that's still valid today. I talked about how I became an entrepreneur. I talked about mentorship, I talked about things, stories of friends of mine and those are still valid today. The Matrix came out 25 years ago or whatever. It's still valid today, right?

00:20:31
People still watch. Your favorite songs are still valid today. People still sing along. And so the beauty of dollar a day is it doesn't have to happen. The boosting doesn't have to happen at the same time as the, it's not like, oh, I got to boost it within like three days.

00:20:42
Otherwise it's like too late. The initial publishing, yes. The boosting, no. And here's the other part, which is even more powerful when I boost, and you saw when I was going through my ads, like here, I'll show you my, my Facebook, I have some of these that have done so well that I just continue to let it run because initially I put a dollar a day for seven days, right. You can see like this one here when I'm on CNN, argue with Mark Zuckerberg or whatever like that was, you know, everyone gets that moment of fame, right?

00:21:10
That's awesome, right? Yes. And so I boosted it and you can see here that because it was good, I just continue to put another dollar a day against it. And I've spent, you know, a couple thousand dollars. And this is what gets me on tv.

00:21:24
This is what gets me more media appearances and speaking appearances because like whatever you want more of, imagine that you have the magic lamp and you can rub it and the genie comes out and says, you have the three wishes, right? Yeah, this is a real magic lamp. And you get more than three wishes, which is great. What is the thing that you want more of? Do you want more clients?

00:21:42
You want to do more coaching? Do you want to speak more? Do you want to have more podcast guests? Do you want more people that are like this, then publish about the thing that you want more of? Like here.

00:21:53
I love being on national tv, so I boost this thing where I'm on CNN and the Washington Post and NPR and LA Times and Fox News, like, you know, so if I show video of me in the headquarters of CNN Studios in Atlanta, then whenever NBC News or whatever has a thing, then they see like, I clearly know how to behave on tv. Yes. Why won't you boost that and then boost it to the people who work at the tv stations, boost it to the radio people, boost it to the people you, you're a veterinarian and you want to be better known as a veterinarian in your city or whatever it is, and you're in the city of Denver. Fine. Boost it to the people who work in Denver, boost it to the other veterinarians, boost it to whoever it is that you want to see doing the thing that you want to do more of.

00:22:38
Right. Want to be known for something, right. You want to be known for running PPC ads, then boost against the PPC community and boost with people who are well known in PPC or whatever. Whatever the thing is you want to be known for. Yes.

00:22:53
Look, all these posts are boostable. So I've done stage speaking. It's the last thing I'll say. Then I got something to say. Look, I was in Dubai and I love speaking in Dubai and I brought Dan Henry on stage with me in Dubai and I love Dan Henry.

00:23:05
And so I can boost this post targeting Dan Henry, targeting conferences in Dubai, targeting whatever, whatever I want more. I've just boost against that thing. You can see, you see the blue boost button. Yes. It's right in plain sight.

00:23:18
This is crazy because I have been for years been told to ignore that blue booster post button, that billion dollars. Boosting that a billion with a b. This is, this is why I'm so enjoying this conversation because I really, really like to get different perspectives, you know, because the, the Facebook ads gurus and, you know, they all just ignore it. You get, you know, really a subpar traffic, you get really subpar results off the back of this, but because you. Don'T know if you know what you're doing.

00:23:47
If you have the quality content and if you're intentional about the audience and you get at least 10% on your engagement rate, that's the signal. Now, remember, I was showing you these different tweets that I boosted or other like I boosted on LinkedIn. If your engagement rate is 0.13% like you saw in one of them, how likely is that a good performer? If I only get, like, 1% of the people to watch the video or only get 1% of the people to click on the thing, what is that telling me? That.

00:24:11
And you haven't spent money, right? This is organic or paid. Either way, I'm getting. I'm getting 1%, right? I mean, 1% is the threshold at least, right, for a well performing, like, click through rate wise.

00:24:23
Look here, I'm going to go back to you, like, Facebook more, right? So I'm going to spend more time on Facebook. Okay, watch this. And this is. This is like a mind blowing kind of thing.

00:24:31
Once you realize this is true, this is going to completely reframe how you think about performance. Okay? So I violate all the rules because I know the experts say you should only post once per day, or I. I'll post five times a day, or I won't post it all in a week. Right?

00:24:44
This is a pin post because it did really well. So I keep it up here at the top for obvious reasons. Then people sign up for our coaching program, right? But then this guy here, six minutes ago, just posted this, just recorded an episode with Dennis about SEO and whatever, right? And so if this does really well for Paul, he can boost that post.

00:25:01
And if he's targeting entrepreneurs of a certain aspect, then he can boost to that audience. And if that post doesn't get 10%, I'm looking for 10%, then that means it's not relevant, right? So let's look at this one here. All right, let's look at. Actually, let me go down a little further.

00:25:16
All right, here's one. So I posted this 12 hours ago at past midnight, like 01:00 a.m. I made this post, right? And it's literally this. I said, authentic, authentically demonstrated relationships are the SEO superpower in an AI world of unlimited manufactured content.

00:25:29
I just thought I'd say it. And I show pictures of me with real people because I want to. I'm authentically demonstrating that I have relationships with people. Right? Yes.

00:25:38
You might look at this and say, okay, well, look, Brian Eisenberg and Liana Ling and 39 other people liked it. And I got four comments. Right? How do I know? Is that good or not?

00:25:47
Well, let's look at the insights. Most people never look at the insights. Okay. Yes. Yeah.

00:25:51
Look. Number of people that it reached was 1115. And you and I are agents, so we can take 10% of it. What's 10% of this? 111.

00:26:00
Yeah, it is. So I'm at 110. So let's just round up and call it 10%, right? Yes. I hit 10% here.

00:26:06
This is great. So 10% and get. Yeah. Let's move to another post. So sorry.

00:26:10
Because of the fact that that's 10%, you would say I would put money. I would boost that. Because it reached 10%. It is boostable. It doesn't mean I necessarily would boost it, but if I don't hit him, it means it's probably not going to fly.

00:26:20
Okay, got it. Here's another one. So I was with this guy who's really well known in pest control, and we're writing a book, basically interviewed him and taking all his knowledge and putting into a book. All right, now let's look at the insights again, and let's look at what the percentage is. So more people saw it.

00:26:33
4683. The engagement was 395. Yeah. So less than 10%. It's like 8%.

00:26:40
It's like, almost there. It's like, oh, it's close. It's, like, good, but it's not excellent. So maybe not. But then if this actually drives my business goal, if I'm getting people to listen to this episode or click on the link or sign up for the thing I have, like, do the thing I want them to do, then I might be willing to say, like, ah, you know, 8%.

00:26:57
That's still not bad. I'm going to try to find one that just completely sucks and show you why. Okay. While you're doing that, can I ask you another question? While you're looking for one that sucked, the question is there.

00:27:07
These are all good. I know. I was about to say you might struggle to find one that sucked, but is there a particular type of post by way of whether it's the creative or whether it's the call to action? Like, what if a post didn't have a call to action, for example, would you not consider that a boostable? Not.

00:27:27
I mean, do you ever have a friend where they're always asking you for money or always trying to sell you or whatever it is, always trying to use a call to action? Yes. It's not natural to, if all your posts are all begging and asking, you to do, like. That's not how you hundred percent agree. You never want to be that person, right?

00:27:46
No, it's a friend of ours. That's the MLM queen, and she's always pushing her thing. Yes. Okay, so it doesn't matter. Yeah.

00:27:53
Yeah. Okay. So you would boost a post even if there was, like, nothing off the bat? You're just looking for people to engage and find. Find you, really.

00:28:00
This is just. This is to get discovered first and foremost. It's even simpler than that. I'm just trying to provide value where people think, this is so good. Dang.

00:28:09
I need to share this. So this post I made here a week ago is actually perfect for you, Deirdre. Look. Look at what I said. I used to get super frustrated when I put out a killer podcast episode, but didn't get any views.

00:28:21
And I tried fancy cameras, video editing, all these tools. Maybe I needed better. Better guests and all this. Nope, none of that. And then what it was, was, what I need to do is run a dollar a day against that audience.

00:28:32
So if I'm with Roger Wakefield, I'm going to target Roger Wakefield. And Roger Wakefield is the most famous plumber in America. So then I'm targeting all the plumbers. And so when I'm with Roger Wakefield, a, it creates perceived authority, because all the plumbers say, dang, that's Roger Wakefield. He's worth listening to.

00:28:47
And so they listen to Roger Wakefield. They don't know who I am. I'm just some guy. But then they realized Roger Wakefield and I did a two and a half hour podcast on how to do SEO for plumbers. And I'm a plumber.

00:28:58
I follow Roger Wakefield then, because they don't know, like, who's this asian guy that's with Roger Wakefield? But then they quickly realize, oh, this guy knows what he's talking about, right? And I'm leveraging the trust of the person I'm with, you see, targeting his audience. And so then I'm explaining how dollar a day works and how I do co created content and how perceived authority is more important to drive initial attention than whether I actually am saying something worthwhile. And I am saying something worthwhile, but I need to convince people.

00:29:25
Do you have, like, a favorite movie, for example? Like a movie you like? Yes. I mean, I do. Yeah.

00:29:30
What's one? I was, like, gonna say, I bet you can ask me for a name. And I'm like, okay, what's a movie that I like? Any movie. That's not a true question.

00:29:36
Yeah, no. What's the latest movie. Oh, okay. Well, I just, okay. I don't, I can't say I love this movie, but I just watched on the plain, literally essay.

00:29:42
It was the mean girls, the musical, the newest one. Mean girls. That was the latest movie that I saw. Mean girls. Mean girls.

00:29:48
Here's the film. Okay, so I'm not a girl. I don't know this mean girls thing. But here's all the people that are in mean girls. And here's the.

00:29:56
I can go pay and watch the movie, right? Because I watch more movies on planes than I do, you know, whatever. And, but in order for me to decide, I'm deciding. Hmm. Do I want to watch mean girls?

00:30:07
And I see the rotten Tomatoes and IMDb ratings and all this. But let's say, like, this checks out. I'm like, you know what, this looks kind of interesting. Then what are you gonna do? Watch it?

00:30:16
If you're like, consider. Well, yeah, but I don't have like 2 hours to watch the movie. I mean, before I watch the movie, what's the thing I might do? Well, yeah, you look it up, you look at the reviews, and then you have to figure out where to watch it. Yeah, but you're gonna watch the trailer, right?

00:30:29
Yes. You're gonna watch the trailer. Cause, and then based on the trailer, assuming it doesn't like, spoil, like, all the key things that happen, like, oh, this is really funny. Or like, and then based on the trailer, you're like, oh, I'm gonna watch it. But imagine that movie companies, they just release movies and didn't have any trailers.

00:30:44
What would happen? I mean, it would suck for them. It would suck because I'm not going to commit 2 hours to watching this thing unless if I got to watch the trailer for a minute or two, I'm like, oh, yeah, I kind of like this. Okay, it's an hour 52, right? Just going to commit an hour 52.

00:30:58
Just like that. I need to watch a little. You need to like, show me. It's worth it. Yes.

00:31:02
Yeah. A dollar a day is when you're pulling out clips using cap show and whatnot or you have your show notes. You want to think of that as like a movie trailer. I'm trying to convince somebody that the thing is, like, you're asking for a lot even though it's free. You're asking somebody for 45 minutes or an hour of their time.

00:31:18
Right. And if they don't know you, how do you convince them that they can't get that hour back? That's an hour they could have spent sleeping or playing with their kid or doing something fun or working on their business or that. That's a lot to ask for an hour of someone's time. Yes.

00:31:33
So what I do is I use dollar day as a trailer. I'll take a podcast episode, and I'll summarize what some of the key points are. And I'm thinking, like, I'm a movie producer making a trailer. I'm trying to give them enough value that they think, oh, I'm gonna watch the whole movie. Yes.

00:31:47
But I don't see, am I crazy, Deirdre, to think, like, why don't we, us as podcast hosts, we're so busy. Like, episode, episode, episode. But we need to think about the movie trailer. Mm hmm. Yeah.

00:31:58
So then when you have a movie trailer, what do you do? You boost it. So here, here's a post, and this is also 11%. This one did well, too. So 5536 people saw it and 589 people engaged.

00:32:08
More than 10% of people thought it was worth it to, like, share or comment. But that also means, you know, 87% of people didn't think it was worth engaging on. And I like to see 35% of people watch the seven minutes on YouTube. I like to see 25% of people watch my 1 minute videos all the way through. Because if they do, that's a sign that they thought the content was worthwhile.

00:32:28
And that's a signal that Facebook takes into account the newsfeed. Same thing in TikTok's newsfeed and all that. The whole thing on, on being, you know, engaging. I'm looking for these signals. I'm trying to look for one that sucked.

00:32:40
This. Okay, so here's, here's one that may be borderline. Okay. So a week ago, I gave the keynote speech at this conference. And you can see I literally just picked up my phone and just recorded a walkthrough on.

00:32:50
Here's how you prepare to be a speaker, right? Here's how you give a standing ovation and I'm walking through, like, what you do to prepare and how you stand on the stage and all that stuff. Right? So I'm literally just doing, I'm super tired, but I just go ahead and do it anyway. No preparation.

00:33:01
And so it's a 17 minutes video. I'm asking for a lot if someone's going to sit and watch this video, but let's look at the insights. And because it's video, it's going to show me a little more. So 7000 people saw it and 507 people engaged so that's like seven and a half percent. So it's okay.

00:33:18
It's not great. But then remember, 7000 people saw it. But only 2000 people stayed to watch for 3 seconds, which is horrendous. That's 14%. This is even worse.

00:33:30
Only 171 people of the 7000 stayed for 1 minute. That is terrible. But not everyone has the time to sit and watch. Maybe they bookmarked it. But if you look at the quality of these 2000 people that watched the first part of the video, they'll say, dang, I watched the whole thing.

00:33:46
Or these are great tips. So, so the people that resonated here are public speakers that will say or that are learning. Like this guy, Jeff Zalaya, he is a professional McCon. So if anybody knows a little something about how to perform on stage, it's going to be this guy. It's going to be, right?

00:34:02
Yeah. So he says, and then this guy. So it's not like all comments are worth the same, right? It's not like I'm just farming for likes. This one comment is worth more than all these other ones because he said, this is gold you dropped so much wisdom is one clip that most won't be able to synthesize.

00:34:15
And then Steve Sims, Steve Sims says, Dennis knows his stuff. And I'm just going through. And a few like Joseph Ortega, this guy's a big podcaster. Carl Hitchbourne, Sam Demayo. Like I don't want to name drop here, but you can see who these people are here, right?

00:34:28
Yes. Oh, here's Justin Maxwell. So I didn't get a lot of comments. So if you're a podcast quality and you don't get like millions of views, but you get a few people, like important people in the industry that say something like this. Like look at this, look at what this guy wrote, this whole thing he wrote.

00:34:44
I'm going to screenshot that and then I'm going to comment back saying, hey, thank you so much, Justin, can I share this? And he'll say, yes, of course. And now I've gotten all these testimonials and public proof and whatever off of this one post. And if you're a podcast host, why aren't you doing that? Look, here's another one.

00:34:59
Mike Fulltte, he's the million dollar book guy, right? And I didn't ask him to write this. He said, just hire Dennis Yu to revamp our digital presence and, you know, boost his team and make sure he shows up better. He's a legend in the search. He said this, right?

00:35:12
Yeah, now all these other people are engaging, and these are big time people in his audience. And then all these other people are signing up for our program. But it all started from us being on video together. A podcast episode, for example. Right?

00:35:24
And then I can boost his post. He can boost the post. But do you see, like, what we're saying about boosting posts? Why don't these podcasts get? You have a great person on your pod here.

00:35:36
I'll give you my most valuable tip for people that, you know, I was saying towards the end, and you have a reason to listen to the end. If you have someone that you want to get on your podcast and you're not a big deal, and you're like, well, why would anyone want to be in my podcast? Here is the way to win. Almost every time you ready, you say, hey, so and so. And you say something personalized and specific to show that you're not just some random bot trying to get people on the podcast.

00:35:56
I really like the episode with Deirdre where you talked about this one thing and how you grew up with your dad or something, something that showed like, oh, you actually paid attention. In fact, I would love to invite you on my podcast to talk about this other thing. And I wanted to ask you a couple questions about this. And my audiences like this. And I've also had these other people who are well known, but if you don't, that's okay.

00:36:17
But then here's the one tip. I guarantee that our podcast episode will get at least 10,000 views because I have a process for editing and promoting the podcast to this particular audience, which is the audience that they want to be known for, which is why they get on podcasts in the first place. So if I'm with Tommy Mello, for example, who's really well known in the trades, and I've been on his podcast before that, I'm going to boost to all the people in the home services industry, which he wants to be well known in. So it's like I'm acting like a pr agent, except I'm spending my own money running dollar a day against that podcast episode. And then here's another thing.

00:36:56
So I get invited on lots of podcasts. So what do I do when someone invites me? First thing is I go look up their episodes and I see, like, who's been on there? And I see how many views they've got if they're on YouTube and whatever. And if I see there's traction and they've been boosting on YouTube for a dollar a day.

00:37:09
Then I'm like, oh, wow, this thing got 100,000 views. Like, yeah, I'd love to be on her podcast, but if I go to the YouTube and I see it had seven views, that's kind of lame, right? Yeah. So potential guests are more likely to accept if you boost your previous podcast episodes on Facebook or YouTube, because then they're going to go look you up, and they're going to see it there, and they're going to see, wow, look. Because most people will come to my facebook, and they'll see the engagement.

00:37:36
Not that I have a lot of engagement and not that I have a million followers, but they see the quality of people they respect that are engaging on my post. People in their industry, that's the whole point of dollar a day. This is gold, and I'm mindful of time, so I'm gonna. I'm gonna wrap this up, but, um. OMG, Dennis, this has been amazing.

00:37:54
I cannot wait for us to. We're gonna actually implement this. We're gonna do this on top episodes. And boost them, and then let's share with everyone what the results are. And you might be surprised, but I will not be surprised by the results.

00:38:06
And then you'll wonder why you didn't do this earlier. It's gonna be amazing. Thank you so much, Dennis. For anyone who wants to follow, you know more about what it is that you do. Where can they go?

00:38:15
They can go to blitzmetrics.com, dad, which is dollar a day. They can also google me because follow me. YouTube, Facebook, Instagram, whatever. Thank you so much, Dennis.