121. Content to Clients: Mapping and Building a Limited Podcast Series that converts

So in last week's episode, I had the pleasure of speaking to Adam Schaeuble from podcasting business school, and he shared with us a really cool strategy that he teaches and leverages himself that is called. That he calls the limited podcast series funnel. And I was really, really intrigued by this because as part of the Honeytrap method, if anyone's been following the training inside of our Facebook group, one big part of it in terms of getting leads and clients from your content is what I call the Bridge Funnel. And the limited podcast series funnel that he was speaking about is actually really, really great example of a bridge funnel, somewhere that you can send people to, to not only collect email addresses, because we want to build our list, but actually to nurture them into a sale. It was actually a conversion funnel as such. And Adam actually left us some homework to do on this episode, which is three things which we're going to get into, we need to decide on for our own limited podcast series funnel, what the offer's going to be, what the topics are we're going to be talking about in this Lunar podcast series, and what the name of it is going to be. So if you are intrigued by how we're going about implementing this, and, you know, you at least just want some ideas on how you're going to implement this yourself, then hang with us. My name is Deirdre Tshien and co founder of Capsho, and this is win the content game. Hey, baha. Hey. You weren't ready for that, weren't you? I wasn't ready. Okay, so this is going to be kind of a brainstorming episode, which is going to be a ton of fun for anyone listening to this. What do you mean? I love our brainstorm. It's just going to be a lot of silences and us looking into the distance as we think. So definitely watch this on YouTube, I think. Yeah. Okay, so. Oh, that's an ambulance going past. So there's three. So Adam sent us some homework. We need to decide on three things that we're hopefully going to get to by the end of this episode. One is the offer that we, that we're trying to get people to at the end. By the end of the limited podcast series final right. By the end of it, what is the offer that we want to make or to at least start to seed with people so that they are intrigued by it? What are the topics that we're going to be talking about on this limited series podcast funnel? Yep. And what is the name? And he did go into. So the great thing about this particular strategy is that it's not only a great bridge funnel by way of, hey, when I'm like, on a podcast episode or anything, I can be like, go check out the Philippines series podcast Funnel. But in and of itself, it is actually super discoverable on the podcast players. So we're going to go into a little bit of how we might start thinking about it, at least from our perspective. Okay, so let's get into the offer, shall we? Yeah. Number one, what is the offer that we want to get people to be intrigued by through this limited podcast series funnel? So I think it's kind of pretty simple for us. We've done a good job of, you know, scaling down all the offers. Oh, my gosh, yes. If, by the way, if you are kind of banging your head against the wall trying to figure out what offer, then you probably have either too many offers or no offer at all. So that's usually where people end up. Yeah. Yeah. So it's a pretty good exercise, actually, to do this, to figure out whether or not if it's pretty simple for you to land on the one offer that you're gonna actually lead people to, then, hey, well, good job done. If you're struggling with this step, then, you know, maybe back to the drawing board. Okay. So for us, we essentially have, like, right now, I guess, in the way that we think about capture, we have two main offers. And, you know, in the world of, if you are in the clickfunnels world or any kind of coaching sort of offer world, then you would know there's the value ladder that gets talked about. Yeah. So for us, we have two steps right now in our Bali ladder. Yeah. So one is obviously our software, which now people can go sign up for a free trial, too. So you can go and do that to check out capture next gen. So that's our kind of our base offer, our core offer, and then what we have above that is what we call capture club. And it's actually not a fun story. Funny story, which is not funny at all. Do I know the story I just involved in this story? I just don't know which story you're going to pull out. No, no. Well, when before we actually even have had the. Our Capsho next gen core offer available for people. The software itself. Yeah, the software itself. We actually launched with this offer, which is Capsho club. Yeah. And we did it at a ridiculous price to, you know, get our initial people in who we love. We love this community member and. Yeah. And then since then, you know, the prices since we've had, you know, are launching our now core offer. The prices of Capsho Club are actually going up. So I think this is captured club in itself is actually a no brainer offer for this limited series podcast funnel, because it is more than just a software in terms of it has the training, it has the hackathons, and it's actually really, really cool to, I guess, like, be surrounded almost weekly by the people doing it, actually playing the content game and winning the content game, because with the training and the hands on support that we're offering, they're actually getting really, really great results. And so we can, I think, hand and heart stand behind this offer of the capture club. Yeah. And I also think that given the capture club is yet more than the software, the software is just one of the tools, I guess, in your toolkit that you get people who are listening to this content, this podcast, or this limited series podcast, and, you know, looking for stuff like this, actually investing the time, or already kind of qualified, already pre qualify themselves in a way for the club because they're looking for education, they're looking for community, they're looking for how else they might be able to improve what they're already doing, or maybe they don't know where to start. So I think that's all the more reason why the club makes sense. And for people who may not want the club, they now are aware and they might check out capsho just the tool, and that's still a win for us. Yeah. Come try capturing next gen for free. Yeah. Okay, cool. So yeah, capture club, I think, makes a ton of sense. So let's just quickly recap what's part of the capture club. Yeah. So as part of Capsho Club, you get access to the software. So monthly access to Capsho next gen, which is blowing people's minds right now. So that's a given. But alongside that, you also get weekly access to our training. So every week we do training on the honey trap method, which is basically deidre's framework and the, basically your game plan to play and really win the content game. And we define winning the content game as actually being able to get leads from your content versus just using it as something that you put out there for people to hopefully see. So you actually get detailed training on the Hiitrack method that we break down every single week. But actually the main value is straight after the training, we actually have our weekly hackathons, which is a closed room session just for capture club members, where we actually implement the training. And obviously the training and the software are very closely related, because the software actually helps you implement the honey trap method. So we'll be hands on with you every week as part of these hackathons to use the software, implement the training for your business and your content so that you can start to get results. I mean, that's a no brainer offer. Yeah. So crazy. All right. Okay. So as part of the limited series podcast funnel, I know that when Adam was talking about it, each episode of the limited series is actually a breakdown of, I guess, the strategy. And so if we go into number two. So that's our offer. Number one, we've locked it in. Did our homework. Did our homework. Yeah. Capsho club is the offer. Number two is now that we need to figure out are the topics that we're going to be talking about on this podcast funnel. And I think for us, I mean, I feel like we've done a lot of the heavy lifting already, but I want to, like, you know, bounce this back and forth with you because, you know, as you said, we do teach the huntrap method inside of Capsho Club, and it just makes sense, I think, for the podcast funnel to just be about the honey trap method. Absolutely. Yeah. Okay. Oh, good. That's a short episode. We're done, I will say, because honey trap method, how many parts to it would you say there are? Yeah, so there's the. Okay, so a quick breakdown of the honey trap method. Let's do it. Let's do it. We always start with our content event. That's the beginning of it. And a content event is any kind of long form audio video content that we're creating. And it can be an event by way of. It's a live event. So it could be a live stream, it could be a live webinar, even, anything like that. Or it could be a pre recorded something that the event itself is the publishing of it. So it's going live still on a particular date and time. That could be a podcast. It could be a pre recorded YouTube video. So really, any kind of long form audio video content that you're creating, that is what I deem your content event. The whole purpose of that content event is actually to send people to your bridge funnel. That's why, you know, the last episode with Adam was so important, because the bridge funnel, I think, is where a lot of people get tripped up around, because there's so many options and can get quite overwhelming. Yes. And, you know, when I say that we have done all of it, literally all of that, and I think we invented a few categories ourselves, too. Like, sure, let's do that. That's a great way to get people to convert. Right? And so the bridge funnel, which I actually did a really cool training in the Facebook group on where I kind of. Sorry, am I allowed to say it's really cool? You'll love me a lot. I think you're allowed. Am I allowed? Okay. It is very cool. It's not uncool. Very cool training. Okay, well, on that note, we're gonna be right back after this short ad break. All right? Okay. I keep getting told off by my team that we've got an ad and ad break. Some. Okay, well, why not? Yeah. As we are talking about how cool my training was on the bridge funnel. That was a hook. I'm excited to hear about this cool training. All right. I did go into what I call the bridge funnel. Matrix. So if you want to get that, come join our matrix, is very cool. I will say, see? Very tall as it. Wait, the matrix? Like the show, the movie or like, the Matrix? Okay, this is how old we are. That. That is still a reference for us. But I think Gen Z is watching this. Like, who? Who? Yeah. What is this matrix that you speak about? Google Keanu Reeves. You're welcome. Okay, so, yeah, so if you do want to actually, all jokes aside, if you want to catch that training on the bridge funnel matrix, they come join the group, and if you can't find it, then just ask a question of, hey, where's the really cool training? And bono looking for the matrix to the right training. Anyway. So, yeah, the bridge funnel matrix was all about actually breaking down all the different types of bridge funnels that you can lead people to and always, like, how to make the decision on which one to actually focus your efforts on. Yep. So that's what that training was about. Yeah. And then on either side of the content event is really where we are starting to amplify your reach and your discoverability with more content, really content monthly. And so on one side, we have the pull content, what I call the pull content, which is pulling content from your content events that is repurposing, but in a way that actually pulls people back to your content event or really to any other. It could even be to a bridge funnel. Yeah. Wherever you want. Wherever you want them to go. And that is following. A core part of that is Katie Briefly's four post social media strategy. If it's on social media and then extending that is when we want to get into search based via blog posts and YouTube and stuff, then we have other strategies around them. So that's one part of it. And then on the other part, we have what I call the push content, which is how do we actually, even before your content event, push people to actually want to come to that content event? And so, yeah, I feel like we could even break down each of the episodes by, like, or even into the granular. So, you know, pool content. For example, if we follow Katie Blinkley's four post social media strategy, there's actually four posts. So that could actually be four different. Yeah. So depending on how well, short and, like, specific we want to be. Yeah. Could break it down on list two, almost each component of those main things. Yeah, yeah, for sure. Okay, so we have, like, the content event, the bridge funnel, which maybe do. We do, like, even two episodes there. So one on the bridge funnel matrix to decide which one you want to, if it's on, and then one on how to use a content event to actually promote that bridge funnel or to drive people to that bridge funnel. Yep, that's three. That's three already. Then we have the pool content, which I guess for now, we just focus on the four posts social media strategy, which isn't including short form video yet. So when we. Maybe that would be bonus. Yep, for now. Okay, so that's seven. Feminine. Yep. And then we have the evergreen. So blog post, and then maybe even one on how to turn YouTube into something more searchable. Yeah, we haven't done that yet. We haven't. Yeah. Well, that's homework as well. Yeah. Okay, so that's nine. So that's one. So it's ten now. Okay. And then the push content is. There's a. There's three parts to it, to the same strategy. So that's 13. Yeah. 13 episodes. Lucky. Lucky number 13. It's Ash's favorite number for sure. Okay, well, there you go. Yeah. Okay, so let us know. Yeah, let us know in the. Where can people. Let us know. Where can we send them to? Oh, so there will be a link where you can send us a voice message. Actually, we don't get voice messages. We love voice messages. Please send us a voice message and tell us if you think actually that those topics sound and that breakdown of the topics for our limited series podcast funnel actually is something that you might want to listen to, because, hey, anyone listening to this, you are our audience, so we want to hear from you. Okay. Like, tell us if that is actually something that. Something that you would listen to. Yeah. Okay, so that's step number two. So we have step number one, which is the offer, which is going to be capture club. Yep. Step number two is the breakdown of the topics, which we just broken down. So, yeah, 13 parts. 13 parts. And then we have the name. So this is a third part that as the third part of the homework that Adam gave us, which is to come up with names. And I know that Adam was saying that we need to be really intentional here to lean into what the keywords are that people might be searching to even find this. And this is what makes this particular type of bridge funnel really cool. As I said before, is it's not just a way to lead your people from, you know, not really knowing about what it is you do or what your strategy is to like, oh, my gosh, I really like this strategy. I can do this and I can do it. These people. Yes. Take my money is where we want to get them to. So, you know, but the really cool thing about this bridge funnel is that in and of itself, it is searchable in the podcast planner. And the way they become searchable is to actually put the keywords that people are going to search for to find this as part of the. Definitely the first word, and if not first, but second word as well. So this part is hard. This is the part where we were anticipating there'd be lots of silences and us looking just. Yeah. Um, this part is hard, though. Thinking music with thinking music on. I don't have any thoughts on how long it should be, like a three to five words. He, you know what? He was actually like the whole, it's a total fallacy to be like, people are like, do four words, do three words. He's like, it really doesn't matter. You know, he's. As long as you put the. The most potent, important one. Yeah. As the first one and two. Yeah, it can be as long as you want. So I think his, for example, is podcast manitas monetization tips for coaches, consultants, and service providers, which is, you know, pretty long along the line, but it's got very descriptive and tells you exactly. Exactly what it is and who it's for. Exactly. Interesting. Okay, we're gonna steal for coaches consultants from Adam. Just letting you know, Adam. Thanks, Adam. Yeah, but we. But, yeah, I mean, we're definitely not talking podcast monetization tips, but we are talking, I guess, lead Gen. Lead Gen. From your content. From organic content. Organic legione. Yeah, but I don't know if people actually search that. And that's the thing. I think this is just a. This is always where we get stuff on the marketing side. I think we come up with marketing messages that resonate when people see them. Yes, but what. How did they search for those things? They're probably not calling it organic lead generation. If you are, let us know. Lead generation. I know that some of the marketing message that we use that people. It's resonating with people is get more clients from your content. But I don't think people are searching. Get clients, maybe get clients from content. Yeah, maybe. I don't know. Yeah. Yeah. Okay, well, can you. Can you help us, dear listener? Please, we need help. You can tell. Can you leave us a voice message and tell us what you would search if you're looking for some resources in and around the topics that we spoke about? Because we're at a loss. I mean, we'll do our own homework. We'll do the thing of, like, going to Google and putting in the search bar and etc. Etc. But like, yeah, I just love to learn from you. Yeah, I think we want to almost start from the end from you first and then work backwards around. Okay. Are there any other search terms that could come off the back of that? So please let us know. Leave us a voice message. Even if you just say hi, we'd love to hear your lovely boys. No, please just don't say hi. Please also tell us the answer to this. You've already made the effort to start the recording. Just give us some answers. Exactly. All right, so that's. We didn't quite get our homework done, but I think by next episode we will have done our homework. Yes. Yes, I think. But I think, you know, we got, like 90% of the way there. The name's always the hardest. But I think you've given us some ideas. Yeah, it is. We were the second part of the name Duff. Yes. And we've asked for help, so we're phoning a friend in. So please, friends, phone in. Please pick up. And I. Yeah, I think that we've got a real, really solid foundation now. Adam did say, I think in the last episode, I was like, oh, my gosh, my team is going to hate me if we commit ourselves to actually doing this, like, end to end by the time we speak to him next. So he was like, okay, this is your homework. We've done 90% of our homework and now we're going to run this past him in the next episode, get his feedback, also ask him any questions around, you know, any of the roadblocks that we ran into. So also, if you do have any other questions about this particular strategy, then, you know, what to do. Leave us a voice message. It's gonna be a long voice message, but we are excited to hear you. And then after that, I think it's all gums blazing to actually record the thing and implement it and do it. So we'll keep you updated as to how we're going. I'm sure that we will be talking about it as one of our bridge panels. So we're excited. We're excited to have this thing go live. All right. Thanks for joining us. Let's have fun. This was fun. My name is Deirdre Tshien. I'm Bona Rai. And as always, stay intelligently lazy.