122. Creating a Bingeable Podcast Funnel to turn Content into Leads

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This is the third installment of the three part series on creating a limited series podcast funnel. You know, one of those short, bingeable podcast series that acts as a lead magnet and gets you clients as well. Have you thought about creating one now after listening to the last two episodes? Well, if you have, you are going to love, absolutely love this episode, because we have Adam Schaeuble back on the show, and we are deep diving into the nitty gritty of how to actually create a one of these funnels. And let me give you a hint, it is not as hard as you might think. So, in today's episode, we're going to be covering questions like, what is even the difference between a private podcast and a limited series podcast funnel. How do you come up with the perfect name for your limited series? What's the ideal number of episodes, and how long should each one be? And how do you set it all up for maximum impact and discoverability? Plus, Adam's going to maybe grade my homework from last time and give me and you the next steps to take in creating our own limited series podcast funnel. My name is Deirdre Tshien CEO and co-founder of Capsho, the fastest way to create content that gets you more clients. This is win the content game.

[00:01:29 - 00:02:06]Adam, welcome back. So I feel like I just cut you off mid sentence, and I was like, no, wait. We have to hit record before we continue the discussion we're having as we got into the recording. So the discussion we're having for everyone else listening to this is the difference between, I guess, a private podcast as a lead magnet and the limited series podcast funnel that we've been talking about over the last couple of weeks. And so, adam, I wanted to get your thoughts on that. You know, I did mention to you that I have someone in my community. She's like, yep, I want to do a favorite podcast that's gonna be my lead magnet. And I know you have thoughts. So what are your thoughts?

[00:02:06 - 00:04:00]Well, first off, I have to use my movie trailer voice to welcome everybody to win the content game. Adam, part two. This time, it's for real. Okay, so private podcast versus a limited series podcast. If our goal is to build our email list via one of these two methods, I actually prefer my limited series podcast funnel because this is the way I thought I look at it. A private podcast is a podcast behind an email opt in wall. So I have to go out and market that email opt in wall to get people to the goal of listening to the private podcast. Now, I do. I do like private podcasts and like in a paid offer, like my membership, I've got a private podcast just for my membership or for like an online course. And as part of a paid off or like a bonus thing. I like that a lot. And I don't hate it in general, but when the goal is to get email opt ins, I go, okay, let's do a limited series podcast. Cause I put that out there, and then I've got a workbook that I pair with that that people have to opt into to get the workbook that goes right along with the private, the limited series podcast episodes, so that I give homework in each episode of the limits series podcast. They need the workbook to complete the homework, so they're getting on my email anyway. And with that limited series podcast, we set it up so the organic discoverability and SEO is out there marketing it for us. So people are searching podcast monetization or podcasting tips. My show, podcast monetization tips, pops up. They listen, ooh, I need this workbook to complete. You know, not everybody downloads a workbook, of course, but all of my ideal clients do because they're those go getters. Like, I must check all the boxes and I must do all the things. So now the podcast is doing the marketing work for us via organic discoverability, SEO, whatever you call it. So that's why I prefer that versus having it hidden behind the opt in wall, because I want the show to kind of do.

[00:04:00 - 00:05:11]Yeah, and that's a really important distinction, even in what you said around the types of leads, you know, that we're collecting. Anyone who's watching this can see me do the little rabbit ears. Anyone listening didn't see that. I just don't like calling them leads because it makes them feel like such a number. But, you know, that is essentially what we're doing. The difference really is in the quality of the lead that we're getting in. To your point, Ada, I feel like in the Internet marketing space, we just get told, just like, collect as many people as you can, because at some point I'll probably buy something from you. But really, we're just being for people to be on our list that even want to be there, or we're like, I don't even know how I got on this list in the first place. And so I think the era that we're moving into more and more that I see us moving into is, is it's all about, let's be really, really strategic, intentional about the people that we even are talking to. Again, I put that in the inverted commerce talking to by way of whether we're emailing them or literally having a deep conversation or something with them, but they need to be the right people. And so, in a way, almost like the kind of the more barriers or the higher the barrier of entry is that we make it the actual qualified they are.

[00:05:12 - 00:06:23]Yeah. I mean, imagine the person that is searching podcasting tips. My show, podcast monetization tips, pops up. Ooh, curious about this. They listened to one, two episodes. They hear me talking about this workbook thing. They're like, you know what? I really need to get serious about this. I've been doing my show for a year. I haven't made any money. I haven't got any clients. What's the deal? Sounds like this guy can help me out. So they opt into the workbook. They start filling out the workbook. They start binge listening to my show, and they start hearing calls to action about discovery calls. Ooh, I can actually talk to this guy. Let's talk to him about working together. Like, that quality, like you said, that nurturing process, they go through those steps. That's so much better than somebody that it's kind of an advantage. I see it. I've talked myself, I should say, into it being an advantage. I'm not a great marketer. I can't just market people and convince them and to do my bidding and sign up for my things. I'm not that great at that. But I am good at delivering content and making it like, I call it being frying pan over, hit over the head, obvious that I'm their guy. When they're ready to take action, I can solve the problem. It's like, you know, the vanilla ice posse. If you got a problem, yo, I'll solve it. Check out the hook when my DK, replace it. You know what I'm saying?

[00:06:23 - 00:06:24]Love it.

[00:06:24 - 00:06:27]The vanilla ice sales principle. There you go.

[00:06:27 - 00:07:02]Okay. All right, so this is a part two, part two conversation with you, Adam, but actually part three in the series, because Bona and I did our homework in the last episode that you set us, which was think about the offer that we're leading people to. What are the topics that this limited series podcast funnel could go into as well as the main. Now, I would grade, actually, well, I can, you know, go through the results with you, and you can help grade me, but I would, but, yeah, I don't know. I'm usually an A student. I'm gonna be honest. I don't think that we hit bats. I'm really disappointed myself.

[00:07:02 - 00:07:22]This is a hard assignment, because this is a different concept. And I told you last time that we talked, I'm like, it took me like six ish months to put mine all together. So there's no way you're going to be able to do this in three weeks. Four weeks. So I was going to be severely impressed and slightly embarrassed of myself. If you just knock all this out in three weeks, I'm like, I really am terrible.

[00:07:22 - 00:07:22]No, yeah.

[00:07:23 - 00:07:26]You can feel good about yourself and I'll help you. I'll help you accelerate. Yeah, I hope you accelerate.

[00:07:26 - 00:07:29]Okay. Okay, cool. So really quickly, should we start with the.

[00:07:29 - 00:07:30]Should we go through that list?

[00:07:30 - 00:07:32]So we'll start with the offer.

[00:07:32 - 00:07:33]Okay, cool.

[00:07:33 - 00:08:07]The offer for us is, we call it cash show clubs. We have basically two, currently two offer. One is the software itself, capture, which is $99 a month. And then we have capture club, which is going to go up to 297, if not 497 down the road a month. Capture club basically not only gives you the software, capture is built into it, but it also gives the training, the strategy training and hackathons to actually implement that training. So that's weekly. That is the offer itself. Is that good? Okay, how would you rate that?

[00:08:07 - 00:08:43]Yeah, well, I love a couple of different types of offers with the limited series podcast funnel. And my two favorites are some sort of membership offer was. Those aren't going to be $5,000. You know, they're not going to be super, super high ticket. I feel like the nature of this being kind of hands off evergreen a little bit. You know, that that price point is usually a little too steep. So I love the price points. I love the membership. Hey, you can join a community of people. Like minded people love that. And I think that it totally makes sense with the price point, with the type of an offer. So. Yes.

[00:08:43 - 00:08:44]Okay, great.

[00:08:44 - 00:08:45]Plus. Nailed it.

[00:08:45 - 00:09:21]Yes. Thank you. They're making my day. Okay, topics. So we, I have, as I said, a framework called the huntingtrap method. And the whole goal of the huntrap method is to help people get leads from their content, from their organic content. And so basically, it just seemed to make sense that the topics was really about. We'll do the huntrap method overview, but then we literally, each episode then would essentially break down each. Each component part of that strategy, of that method. Does that make sense? Yeah.

[00:09:22 - 00:10:47]Yeah. It's like an audio course explaining the honey trap method, like piece by piece, breaking it down. Yes. I love this because this is something I always challenge people to do between 20 and 25 episodes. People tend to do too few episodes in this. They're too few and too long. They're like, I'll do 645 minutes episodes. I'm like, no, no, no. I want 20 to 25 ten minute or less episodes. So that's like bingeable touch points and. And you can just hammer this out in a flight home, ideally, so. But I love having that singular, like, we will teach you the honey trap method. We've got 20 piece by piece, step by step. One episode, one step, one component, and there's a flow. They all layer on like a cake. The next thing, the next thing, the next thing. And yes. So that's the ideal way, in my opinion, on how to find a focus point, a mistake that I see a lot of people make with these. Again, too few episodes, too long of episodes, but kind of randomness happening around there. Like we're talking about this and we're talking about this other thing way over there and it's got to be like you're creating an online audio course and if you can nail that and it's the appetizer to the meal of the offer. So they're like, wow, I just pushed over the first domino. I'm ready for that momentum to keep going. And then our CTA's in each episode start to work their power and then we kind of invite them into the next step.

[00:10:47 - 00:11:04]I think we might have touched on this the first time we spoke, but how deep would you recommend going? Because I know that this, again, in the industry, it's like, tell them the what, not the how or you know, and et cetera. So what is your philosophy behind how deep you go into it, your trainee?

[00:11:04 - 00:12:54]I mean, with mine personally, I got into the whole thing. It's like, it's like as if they paid me and because they are going to pay me for correct implementation, for optimization, for that hands on digging, digging in help. And that's the same thing with you. Like they're going to, if you teach them exactly as if they were paying you, that's going to stand out because most people do follow that advice of the what, not the how. I get frustrated as heck when I'm listening to all these podcasts. I'm like, you're so high level. I need a little bit. I need some action steps around here. Give me some action steps so you'll stand out. Like that's, that's another method I use when I speak on stage. Like, I get into it, I'm like, do this, do this, do this. It will work. It's just like, everybody there is paying me, and everybody's like, I've had three people in the last week from different events that. That they've attended. They go, your presentation was made it worth the price of admission. You know, they're. They're talking about an event like I wasn't so sure was having such a great time. Then your presentation gave me actionable steps worth the price of admission so it'll make your content stand out. So I would teach it as if I sat there, forked over my money and was paying you because now they got enough actual momentum to be dangerous and want more. They're like, ooh, now I can pay to be a part of the club and have your mentorship, the like minded community, access to the people that you are bringing in to teach and just level everything else up. So, like, I'm big on the content, just laying it out as is, as if somebody's paying you. And I think people appreciate that. So that's my personal philosophy, and it. It helps us stand out because, like you said, everybody else is doing this high level stuff we can over deliver and attract people in.

[00:12:54 - 00:13:18]Okay. I also do think that that is the. Again, there's a few trends I feel like is changing right now. Like, we're on the precipice of. I spoke about one around the types of leads, like, the quality of leads that we want to be getting in, but. And really, like, making that barrier higher. But then I think this is another one. Right? Like, let's just give everything and. Because people will pay you actually more when you do that.

[00:13:19 - 00:13:49]Yeah. And there's some confidence to that, right? Like, you give off personal confidence. Like, I know that if you pay me, we're going to another stratosphere. I'm going to give you all the goods right here for free. You can feel free to implement. Come, come seek me out when you're ready for, you know, that next level implementation. But, like. And then there's also that thought of, while he's giving away all this for free, what happens when I do actually pay? I'm like, holy cow, like, this is then there's a lot more expectations on me. But I thrive under that pressure, though.

[00:13:49 - 00:13:58]So that's a good. For sure. All right. Okay, so that's the topics. Now the name. This is where I think these started getting a little bit.

[00:13:59 - 00:14:01]This is where everybody tends to not be so great.

[00:14:01 - 00:14:04]Okay. So it's not just us. It's not just me.

[00:14:04 - 00:14:13]Okay. But so tell me the name, and then I've got questions already pre programmed in my mind, ready to ask you to help dial it in. Yeah. The name of the show.

[00:14:13 - 00:14:47]Yeah. So this is super hard because, like, I think we all know, and I'm sure that this is what happens time and time again, is that we come from our, like, space of, like, I know what I'm talking about. Surely this is the thing, that result you want. But the problem is that's very rarely what people search for or how they think about it. So our starting point, because as I said, the hindrance method is all about getting leads from your content. So first of all. Okay, well, we'll just go with that. Get leads from your content. And then we kind of stole your four coaches, consultants, service providers. But that's kind of what we have. That's our starting point.

[00:14:47 - 00:15:07]Great starting point. Okay. Better than most, because you had my coaching initially, that probably didn't hurt. So how would you describe the honey trap method? What is the desired result of that? Like, they do it right. What happens to, like, how would you just, what words were you using to describe that result?

[00:15:07 - 00:15:24]Okay, so apart from, like, getting leads, getting, which leads to more clients, which leads to more revenue, which leads to, you know, piece of minding their business, which leads to. It's like a lead gen machine. I'm just saying words. Now, is this helping or am I going down?

[00:15:24 - 00:15:37]Yeah, yeah. I mean, I think I would like to see the word marketing somewhere in there because I think that's a great, we want a fishing line in that, that water, for sure. Would you describe any of this as content marketing or, like, for sure?

[00:15:37 - 00:15:39]That is definitely what we do.

[00:15:39 - 00:17:28]Because. Because anything in front of marketing is a great first word. Like Amy Porterfield's podcast, one of the biggest in the game, online marketing made easy. So online marketing, content marketing, social media marketing, that's a great first term that we could use. So it could be content marketing strategies for lead generation, revenue growth, you know, an online business, blah, blah, blah. You know, we can get the word marketing in there, the word business in there, the word entrepreneur in there. Those are big podcast search term pools that we can fish in. And then when our, our art pops up and they see, oh, this is something a little bit different, a little bit more specific. So it goes from broad to specific. When they get to that part of the search bar, when they're actually pulling up shows and we see images on the screen, and if we use words that they use to describe themselves in there, in the four. So, like, content marketing strategies or even lead generation strategies, for online marketers, podcasters and content entrepreneurs or just entrepreneurs, things like that. I think those words would serve you better in this instance than like service providers and coaches and stuff like that. So that's because with me, my big search term in my, in my podcast monetization tips is having podcasts in there. Like the good people are searching podcasting tips. So I've got that combo in there. But for you, I really want to see marketing, online business, entrepreneurship, entrepreneurs, entrepreneurship, something like that. If we can get those power words in there somewhere. I'm feeling it. So do you like leading with content marketing or do you like leading with lead generation tips?

[00:17:28 - 00:17:53]Strategies for my next question, in terms of, like, how do I then, because I guess that the podcasting SEO space is a little bit more hidden. It's not like you can go to Google or in the search bar, you know, they have the whole dropdown of like, this is what people are searching for. So do you have any tips to be like, is it better to lead with lead generation or is it better to lead with content marketing? Because I think those are of the two main terms, right, that we're. Yeah.

[00:17:54 - 00:19:50]So this is kind of the beautiful advantage that I have is like, this is something I've obsessed over for the last year, especially. And I just, I'm wrapping up. I don't know if I mentioned this in the first part, but I created my first certification. I created my first podcast growth coach certification, and we spent weeks on this topic alone. So I'm like, you know what AI sucks at this? AI is terrible at like, you can't use chat, GPT and go, give me a great podcast name. And it's going to sum up all these terrible podcast names that exist. You know what I'm saying? So I'm like, we human brains work really well with this. And so we find good words always looking at like, the podcast categories. Those are great places to start. Like, is this a marketing, entrepreneurship, business, health, nutrition? Like, what category are we in? Self help? Personal growth. So if we get those types of words in there first, then we get a little bit more specific for the, again, you know, my main three rules are I want to know what it's about, I want to know who it's for, and I want at least two keywords. But I like like three to five. So we can really get it if I'm, if I'm really being truthful. So lead generation content marketing, what I would do for you is let's go on Apple, let's go on Spotify and put those terms in there and let's just look and see what pops up and then see from there and go, okay, are these the types of shows? Is this where I'm wanting to show up or not? And maybe one is stronger than the other. And this isn't the thing of like, oh, there aren't very many. I want to be there. No, no, no, I want one. There's lots of like, okay, this is popular, and I can stand out amongst these popular shows. Cause we're being very specific. So you could have the content marketing podcast, but yours is gonna be like content marketing for podcasters, online entrepreneurs, and, you know, small business owners or something like that. All of a sudden, just adding that for when your image shows up next to content marketing podcasts, they're going, oh, I'm an online business owner. I'm doing this one first. I'm checking this one out first.

[00:19:50 - 00:20:05]Okay, so I've got, I'm on Spotify and I put in content marketing, and it's got the content strategy podcast, the content marketing podcast. Content, Inc. With Joe Pulizzi, the Gary Vee audio experience marketing school creator Club, the Think media podcast, content marketing engineer podcast, et cetera.

[00:20:05 - 00:20:25]Yeah, that seems like the type of vibe that we want to shoot in there and show up for. So let's maybe put lead. Lead generation and see if there's anything in there. And we can have both of these terms in there. Ideally we will, but it's like, which one do we start with? Because that first one to two words in the name has extra pull.

[00:20:25 - 00:20:45]So if I go lead generation, I've got generation shoe. It says a novel, and I'm like, I mean, podcast. Anyway, generation shoe game, which is Alex Mosser leading the next generation. That's interesting. So that's more of a culture, like, growing leaders thing. Maxwell. Leadership. So this is more leadership? Lead her. Yeah, this is more leadership.

[00:20:45 - 00:21:04]So that shows me that you're going to show up in leadership, which is not really where we want to be. So I think we go with content marketing strategies or content marketing tips for. And then we have like three keyword. This is who it's for, phrases that. So for then I would put lead.

[00:21:04 - 00:21:08]Generation, revenue growth and business success, something like that. Like content marketing tips.

[00:21:08 - 00:22:31]Yeah, the word business in there. Yeah, yeah, I like getting the word business in there. So, yeah, lead generation, revenue growth and business. Yeah. Yes. So then we have keywords, like, really strong keywords of content marketing. Then we've got lead generation, and then we've got the word business in there and people might, might be searching revenue growth. That's probably, I mean, that's more like a who. It's for like, identifying term, but that's gonna be attractive word once they see the art. And that's on there. Like, oh, yeah, I'm in. I'm into some making money. It's revenue growth. So that way it's not. They're not gonna confuse it with just like a social media marketing podcast of, like, how to be active on Facebook. You know, it's like, for revenue growth. I am. Cause that implies that they are a business owner, that they are an entrepreneur, that they are a coach, they are a consultant. So I don't think we need to put those words in there. With my strategy, I had to put those words in there because when people hear podcast monetization, they primarily think sponsorships. And that is the opposite of what I am talking about. That is the ideal wrong person to be listening to my limited series. So I'm like, podcast monetization dips for online coaches, consultants, and service providers. Like, that's what I'm talking about. Not sponsorships. I almost put not for sponsorships on the art, but I was like, I don't want to be like, they'll just look at the episodes and they should probably be able to get it from the first couple. So does that make sense?

[00:22:31 - 00:22:51]Super, super helpful. Okay, so this is, this is. I can already foresee people trying to do this. You're right. The name is what is going to trip people up. So it sounds like almost start. It's almost counterintuitive to all the other things that we learn, which is life. You want to go super, super specific. It's actually with the name, you want to almost go a little bit broader with your term.

[00:22:51 - 00:25:57]Yeah, well, broader with, like, the search terms. But then we get specific for the who it's for, you know, because we want to show up in those big searches, but then we're like, in those big words, content marketing. I want you in there with, you know, showing up next to Gary Vee and all those big shows because people search theirs all the time, and now they see, ooh, here's a different flavor of ice cream. Like, this is, this is a little bit, as we get very specific tips for, okay, ping, ping, ping. Now, it's not just Gary V. Blabbering on about whatever he's talking about today. Like, this is very, you know, it is very niche specific. And it is. That's where we dial it in with the who. It's for component of the name. And that way the exact right people show up and like, that's a big deal. And I'm telling you, dude, like, if you do a limited series podcast, the idea is that it operates in an evergreen kind of a way. And this organic discoverability factor keeps working for you over and over and over again. So if you mess up the name and call it the awesome Deirdre show, this ain't gonna work. People are gonna be, you know, calling in with pints going, nobody listened to this. So bring it back to my certification. This is, this is another funny story. The very, the final test they have to pass is a 30 minutes one on one with me. And everybody's freaking out. Cause I, like, I built it up. I'm like, yeah, there's a podcasting component, but also there's like a miles swim and you have to walk through fire. And there's a donut eating challenge, which is all me lying. But they get nervous. And part of it is I start pulling up poorly named podcasts on Apple or Spotify, and I'm like, what are we going to fix about this? And I can't tell you how hard it is to purposely find poorly named podcasts. I mean, it's hard because it's like, I have to just show up. Because if you search something, the right show pops up. You know what I'm saying? So if I put like, I can't search business and have a poorly named podcast pop up. Cause it's got the word business, I can tell what it's about. Is it not optimal? Okay. But, like, I had to search words like biz or awesome or, like, you know, nobody. No one goes into Spotify and be like, I want to hear something awesome today. I'm going to put the word awesome in there. And. But so many shows are like, the awesome show, the awesome amazingness podcast be awesome today podcast. And I'm like, what is this about? And so, like, that was, that really opened up my eyes how important this part of the conversation is. It's, I'm on purpose trying to find poorly named podcasts, and I can't hardly. So why are we putting that hurdle up, especially with a limited series that's supposed to operate on its own evergreen? I mean, it will be unsuccessful if people don't nail the naming protocol. So, like, my, my little framework, again, is giant keyword is the first part. So that's put that in brackets. Giant keyword tips or conversations or discussions about, or discussions for. And then we go, so big keyword tips for keyword, keyword, and keyword boom. And if you follow that protocol, this thing will work. If you don't follow the protocol, it probably won't. And you're gonna be sad. Cause it takes a lot of. You're gonna record 20 episodes. Like, let's. Let's make sure people.

[00:25:57 - 00:26:05]And I'm gonna say right now, I mean, this is kind of going back to just give value. I mean, Adam walks the talk. He has given us an immense amount of value. But I.

[00:26:05 - 00:26:06]If you want this to work, if.

[00:26:06 - 00:26:49]You are invested in actually truly getting the right leads, the right client calls, the right people that you want to work with, you've got to just work with Adam, because you can then look at what your name. You're looking to name your. Even your podcast, like your podcast, but also his podcast funnel. And he can be like, nah, flash and burn. So I want people to know that. Just work with Adam. There's one question before we get to how they can work with you, which is, what would be the next step for me? So I've got. I got the. I've got my offer. I've got the topics. I've got the men. What is. What's next? What's next for me? What. What homework can you set me now?

[00:26:49 - 00:32:47]Okay, so next is you look at the. The topics, and we go, okay, if this is an online course, what is the correct order? And how do we get to 20 to 25? And ideally, definitely less than 15 minutes per episode. So if you have, like, one part of the process and it's like three steps, then let's probably break those out and into each one's gonna be an episode. I mean, I think five to 15 minutes is the sweet spot on these episodes. So the next assignment would be mapping out which episodes the episode order. Now, I can't remember exactly all the pro tips I delivered in the last one, so I gotta make sure there's a couple things here. The first and last episode are very important because. And you want to record all these episodes. And then I want. When you are ready to load these, I want you to load them in reverse order, because I want people to see the show and listen to episode one, not see episode 21 first, and have to scroll down to the bottom. You know what I'm saying? Like, so you load episode 21, then episode 20, then 19, all the way to the first episode and episode one. I want it titled something like the correct way to listen to this limited series podcast. And it's that. That is just an intro. So you already got one freebie. You're not actually teaching anything there. It's. But the name of that first one needs to explain that this is just a little bit different and that this is a limited series podcast because, you know, you release them all, you launch it this year, then in 2026, somebody finds it. We don't want them to think that this is a dead show. They want them to understand this is a limited series podcast. There's a correct order in a way. So in that first episode, I'm in my show, I'm like, you know, I want you to listen from episode one to 21. There will be assignments for each episode. There is a workbook that you must download to get the most out of this. That link will be in every single episode. Show notes. I tell them not to skip episodes, the whole thing. So I explain things out. I'm like, who? This is for the goal. Once you complete this, it's like an audiobook, an audio course. So I just lay out expectations and I also let them know. I'm like, hey, once you download the workbook, I'm going to send you some bonus content via email every few days. That's going to help with your homework. So it kind of goes in line. I don't send super, you know, I don't send daily emails or anything because people will consume the content at different rates. People actually were consuming mine at a much faster rate than I expected. I had people that listened to the whole thing twice on a flight home, and I was like, okay, I thought it would take a couple of weeks to do this, so I think I sent out emails. Like five emails spread out every five days or something like that. But it's like it would be applicable regardless of how fast they binge through it. And so they download the workbook that kickstarts the email funnel. But now we've got them on our email list. They're getting email content as well. They're in my weekly newsletter, which people are a fan of, and I'm sending that out as well. Extra value ads. They're listening to the content. Now, the other thing I would do, Deirdre, that's a serious pro tip. And so the reverse load order is really important that most people do mess that up. And like, how did you get yours? It started, episode one. I'm like, well, I called Apple, just not today, as always. Yeah. So the other pro tip is I want a fresh testimonial audio at the beginning of every single episode. And for me, I love that as the first thing they hear on a new episode, somebody talking about working with me. So I would grab people from your membership, from your club, and say, hey, I'm. I'm doing this thing. I need 20 fresh, hot testimonials. Would love to feature you all. They can shout out their business or their show or whatever. That's usually the carrot that I dangle out there and, like, shout out. I give them a little protocol. I'm like, hello, this is XYz from the XYz podcast. I joined the download growth club or whatever offer because by working with Adam, I've been able to blah, blah, blah and 60 seconds or less. So the testimonials really help with that, leveling up our expert positioning. And I think that's the secret. You know, that magic bullet, the secret sauce, because imagine somebody binge listening to all those episodes. Like, this is why I like short episodes, because more testimonials, more calls to action. So they're getting 21 lessons, action steps, 21 testimonials, 21 very focused calls to action. And it's very simple and specific. So I think that that's the next step, is let's get the actual content mapped out. Let's grab testimonials. Then let's start recording. Once you get them all good to go, let's load up. Reverse order. I want them all live all at once when you start promoting, because I want people to binge the whole thing. That's the point. Don't just put one out there and hang it out there. I don't even want a trailer episode. I want everything live all at once. Make sure they show up in the right order, which I did not do initially. I had to fix it. So classic Adam style, I just start loading them up, and for some reason, a couple of them got switched, and orders as, like, 14 and 15 and 17 and 18 were flip flopped. No. So I had to go in and figure out how to fix that in my host. So when I've had clients do this, I'm like, schedule it for a certain launch date and put 30 minutes between each time that it loads up. Because if you just schedule them, it may not do that. Like, if you just schedule to publish on a date same time, it may not go in the right order. So put 30 minutes between little buffer. That way they show up correctly, and, yeah, I think that's the next step. And then just promote the heck out of this thing. Launch it out there to your community. I would run paid ads to. It could run podcast player, app ads. To it. Speak on stage. Use it as a lead magnet. You speak on stage. You want people listening to your limited series podcast on the flight home. That's the ultimate goal.

[00:32:47 - 00:33:30]I love that, and I hope that people listen to this. If you know anything about marketing, that what Adam is talking about is kind of like the tip of the iceberg, because correct me if I'm wrong, and I don't think I am here, but there are so many other things that you have to set up, like the automations and the follow up sequences and the timing, the things like the workbooks and stuff like that. And so I want people to be aware that, like, it is a strategy that you can 100% implement and you can fully do it right, but it's going to take you a long, long time. And so if you want to do it right the first time in a short amount of time and actually get results quickly, then you've got to reach out to adam. So, adam, how can people actually get in touch with you and start working with you on this?

[00:33:30 - 00:34:12]Yeah. Yeah. Well, you can go to my main website hub, www. Podcastingbusiness school. That's school. And my website is very simple, dear. Like, I built it myself, so I had to be simple. There's like, three buttons you can click on the discovery call if you need to chat about working together, click on the freebie thing to get freebie things. You can click on the paid things to look at the paid things. Now, those are the three buttons. But, yeah, the. I do have. I do a lot of consulting on this. I can kind of fast track it. I've got a standalone online course that's just like the recipe to set this whole thing up. So that's easy. So, yeah. Or you can just reach out on instagram, podcasting business school. Let me know. You came from the cap show world of the amazing Deirdre here, and we'll get you hooked up.

[00:34:12 - 00:34:26]Awesome. And if you do want to, this is it. Adam walks the talk. So, if you want to check out his limited series podcast funnel, then search podcast monetization tips, and it'll come up be you, which is super, super cool.

[00:34:26 - 00:34:26]Oh, my gosh.

[00:34:26 - 00:34:28]Thank you so much, Adam.

[00:34:28 - 00:34:29]Binge. I want those downloads.

[00:34:30 - 00:34:37]Let's get Adam's limited series podcast. What's your pinnacle of ranking that you would love to get to?

[00:34:37 - 00:35:01]Okay, so on my launch week, I got it all the way up to number 51 in the entrepreneurship category, which is right behind Russell Brunson's podcast. And I was so hungry to jump over Russell like, to just. Cause I know he's a big deal, and I'm like, I'm in my. My little office here in Missouri and, like, the people's champion over here. So, yeah, no, I would love to crack top 50 in the entrepreneurship category.

[00:35:02 - 00:35:09]Okay, let's help Adam out. Let's all download binge, listen to the podcast Monetization Tips limited series podcast.

[00:35:09 - 00:36:41]Wow. Adam has seriously delivered some golden nuggets in this episode. From naming strategies to episode structure and even how to load your podcast. There is so much to implement. But, hey, it's pretty simple, right? When you hear, you know, when you. When you go through this series and hear how he lays it all out, this is pretty simple stuff. So I want you to try it yourself and let me know. Are you feeling inspired to create your own limited series podcast funnel? Let me know by leaving a message through the link in the show notes. I would love, love, love to hear your thoughts. And if you're ready to take action, don't forget to check out Adam's own limited series podcast. Just search for podcast monetization tips in your podcast player. Whether it's itunes or Spotify, it is a masterclass on how to do this right. And, of course, all of Adam's links are in the show notes as well, including how to work with him directly if you want to fast track your success with this strategy. And guess what? I've actually completed my own limited series podcast, which is called content marketing Tips. Yes, you heard it on this episode. It is called content marketing Tips. I'll leave the link to that in the show notes as well, so you can see how I've implemented all the advice that Adam's given me, because this stuff works. So go ahead and listen to that now and let me know what you think. I'd love to know. Thanks so much for tuning into today's episode. My name is Deirdre Tshien, and as always, stay intelligently lazy.