Welcome to the Win The Content Game

Episodes

Feb. 6, 2023

46. How High-Income Podcasters Use LinkedIn to grow their podcast wit…

Which social media channel gives you the biggest bang for buck when it comes to podcast growth? Based on the State of Podcast Marketing Report 2023, LinkedIn has the most underpriced attention and it’s where high-income podcasting entrepreneurs are focusing.  In this episode with Grow the Show’s…

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Jan. 30, 2023

45. Unraveling Social Media with Katie Brinkley: How to Make it Work …

Are you overwhelmed by social media but know you need to be on it to grow your audience and your reach with your podcast? In this episode, you will learn how to make it work for you.  My guest, Katie Brinkley is a 19-year veteran social media strategist who works with businesses to help them use…

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Jan. 23, 2023

44. Busting the biggest podcast growth myths with Dan Misener

Are you drowning in podcast growth advice and wondering what actually works and what are myths that have just been perpetuated? In this episode, I am joined by Dan Misener as he busts the 3 most common podcast growth myths.  Dan Misener is a Co-Founder of Bumper, a podcast growth agency. He is a…

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Jan. 16, 2023

43. Unlock your podcast's hidden potential to grow your email list

We get told to use our email list to grow our podcast (by emailing them) but what about using our podcast to grow our email list? In this episode we show you how to do exactly that using the power of curiosity and value-add bonus content. Here's what you will learn: 1. Why your podcast lead m…

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Jan. 9, 2023

42. Building an Authentic Brand for your podcast with Mark Asquith

If you want your podcast to have an authentic brand that gets cut-through in an increasingly saturated market, then this episode with podcasting expert and entrepreneur Mark Asquith is for you.  You will learn Mark’s unconventional audience attraction and growth strategy which he has honed over …

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Jan. 2, 2023

41. The Marketing Secrets to High-Income Success in Podcasting

We share the most surprising findings from the State of Podcast Marketing Report with a deep dive into what high-income podcasters are doing differently to low-income podcasters.

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Dec. 26, 2022

40. Growing your email list through artful automation with Kelsey Joh…

Are you a small business owner or content creator looking to grow your email list for your podcast? Have you been told to keep creating more content and find yourself spinning your wheels? Are you feeling nervous about relying solely on social media? Then this episode with Kelsey Johnson is for you!

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Dec. 20, 2022

39. Monetizing Podcast Guesting: Christine McAlister's 3-Step Strategy

Christine McAlister walks us through how to use podcast guesting to not only promote ourselves, but also flip the script to leverage someone else's podcast to create organic content for our own profiles and grow our own impact. Here's what Christine McAlister and I cover: 1. How to effectively …

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Dec. 12, 2022

38. Replay Episode (The Secret Hack to Get Instant Downloads of Your …

This episode is for you if you are feeling:  > Frustrated by the lack of ROI you’re getting from recording and publishing your podcast (you’re not alone!) > Doubtful that repurposing your podcast episodes into clips to promote on social media is moving the dial (it isn’t!) > Unsure about how to …

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Dec. 5, 2022

37. Replay Episode (How we made over $200k in our first year of podca…

This is the story of how a podcasting newbie transformed her first business podcast into a lead generation machine, closing over $200K in her first year If your host Deirdre Tshien (recording at her dining table with a $53 microphone) can do it, you can too!  This episode is about Deirdre’s secr…

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Nov. 28, 2022

36. How to build an engaged community for your podcast with Arielle N…

If you're feeling frustrated that your efforts to create an engaged podcast community are not working and taking too much time, then this episode is for you!

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Nov. 21, 2022

35. How to Repurpose Your Podcast for YouTube

Want to get your podcast on YouTube but stuck on how to do it effectively? I am sharing my 3 step strategy to repurposing your podcast content for YouTube, and getting discovered through keyword research.

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Nov. 14, 2022

34. Ron Baetiong's 3-Step Strategy to a Building a No. 1 Podcast

Ron Baetiong used the same approach startups take to turn his podcast idea into the number one podcast in the Philippines. In this episode, Ron will show you: 1. The key things that make your podcast a category topper 2. How to validate your podcast positioning  3. The metrics you should use to …

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Nov. 8, 2022

33. The Email Marketing Strategy High-Income Earning Podcasters Use (…

Do you want to know how to grow your podcast email list so that you always have fresh new listeners to share your podcast with? In this episode, you will learn the following: 1. The importance of building an email list for your podcast (and why you shouldn’t rely on social media followings) …

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Oct. 31, 2022

32. How to Grow Your Podcast Through Targeted Podcast Pitching with K…

Growing your podcast isn’t just about 1. Publishing more frequently 2. Creating more content 3. Constantly promoting your show. If you’re doing all of this and still not seeing exponential podcast growth, this episode will show you what you’re missing!

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Oct. 24, 2022

31. How to use keyword research for your podcast

Part 2 of 3 of the most important marketing differences between high and low income earning podcasts - using keyword research to make your podcast even more discoverable

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Oct. 18, 2022

30. How this Podcasting Chef went from 350 to 1700 downloads in a sin…

Tired of seeing your podcast monthly downloads stagnate? Adam Lamb, Culinary Consultant & Podcaster, shares his 3 secrets on how he grew his episode downloads by 4x in only 1 month.

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Oct. 10, 2022

29. How Top Earning Podcasters use their website to grow their show

Part 1 of 3 of the most important marketing differences between high and low income earning podcasts - having a website for your show. In this episode you’ll learn how podcasters can create a high-performing podcast website!

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Oct. 3, 2022

28. How to Get A-List Guests on Your Podcast with Sarah St John

Trying to get A-list guests on your podcast? You've probably been told the best way is to just reach out to them and pitch for an interview. But if you've tried this, you know that it doesn't always work. Because there’s so much more to it! This episode will show you exactly what that is!

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Sept. 26, 2022

27. How to track the sales generated from your podcast

Find out how to track how much your podcast generates in leads and sales with this easy guide.

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Sept. 19, 2022

26. The Truth About Podcast Email Strategy with Britney Gardner

When you're trying to grow a podcast, email is key, and using the hook, line and sinker framework will help you write emails that get people to listen to your podcast.

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Sept. 12, 2022

25. How Experts should use Artificial Intelligence to grow their podc…

To AI but how?! That is the question. And this episode has the answer! You will learn how experts who podcast should be using it to further fuel their originality and cement their expertise!

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Sept. 5, 2022

24. How to avoid Pod Fade with PodPros Founder Alex Sanfilippo

Alex San Fillipo started PodPros to help podcasters avoid Podfade and succeed in the industry, but found that the path to success is full of its own challenges.

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Aug. 29, 2022

23. The Email Hack for Doubling Your Podcast Downloads

Curious about how else to grow your podcast? Emailing your list is an underused short-cut but you’ve got to do it the right way! In this episode you will learn: 1. The evergreen framework to writing a killer promotional email for your podcast episode 2. The domino effect of your email subje…

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